Happened to be in a Costa this morning (personally I avoid these but the person I was with needed a cup of tea) and saw this advert…
Water For Wells: Every bottle you buy will help fund a new well.

Well done Costa – you want us to buy water in plastic bottles and you think that we can be encouraged to do so by promising to give some money to funding wells. Of course you fail to mention what type of well… the assumption is water wells but given you are promoting plastic bottles it could just as easily be an oil well.
Our seas are full of plastic. Malaysia and China are need deep in our plastic waste. So what do Costa do? Encourage us to buy more of the stuff so that make more money. I feel a letter coming on.
Here it is, just sent it to Costa….
Dear Costa,
Our seas are full of plastic. Malaysia and China are need deep in our plastic waste. The world is waking up to the disgusting waste that we have produced over the past 40 years, so why are you encouraging us to buy more of the stuff with your Water For Wells campaign? Why don’t you charge 10p to fill up water bottles and donate that to charities providing water in drought stricken countries?
Stuart